Wasabia > Peniel World

WASABIA INFO

Company name

PENIEL WORLD CO.,LTD

Date of establishment

August 17, 2002

Business registration no

226-81-29312 (Corporation registration no: 141111-0020897)

CEO

Bae Geum Sooch

Business

Antibacterial pharmaceuticals/ natural food preservative/ antibacterial container/ wasabi spray for self-defense / antibacterial natural household item / natural cosmetics / wasabi (wasabia) tea / wasabi (wasabia) rib / wasabi (wasabia) bacon

Address

99, Yongjeong-gil, Taebaek-si, Gangwon-do (324-1, Tong-dong)
249-1, Jangseong-dong, Taebaek-si, Gangwon-do

Patent and certification

Promising Export Firm Designation No. 15 Gyeonggi -149
MAIN-BIZ No 130601-00191
ISO 9001:2008 , ISO 14001:2004 , ISO22000
U.S. FDA Approval (Food Specialists)
• Patent registration (allyl isothiocyanate synthesis)
• Patent registration (manufacturing method of antibacterial wasabi container) / PCT application
• Patent registration (pork seasoning sauce containing wasabi and cooking method)
• Patent registration (beverage containing wasabi and manufacturing method)
• R&D division- no 2014150083
• Joint technological commercialization agreement (Gangneung Wonju National University)
• Venture company– no 2014101400
• Shamar / certificate of wasabi trademark, registration of service mark, design registration- no 40 – 1034741
• Wasabia / registration of antibacterial fragrance service mark, registration of design- no 40-1136131 / no 40-2016-0035037
• Japan design application - JP2015-014846-GD150001JP

WASABIA VISION

Vision1

Peniel World believes that research ability and technology serve to be engines for growth of company. Taking advantage wasabi, one of indigenous plants in Korea which kills bacteria, fungi and insects and has various effects on health as a food source, Peniel World was established to conduct research on wasabi, accumulate technical skills and develop products with wasabi extracts. More studies are needed on effects of wasabi, method of cultivation, technology of extract and effects of extract for commercialization of wasabi, but there is a lack of research on them under poor research conditions.

Peniel World believes that that research ability and technology serve to be engines for growth of company. Peniel World will conduct researches on cultivation of wasabi, technology of extract, its value as food, effects of extract (antimicrobial activities, antioxidant activities, anti-mutation activities, anti-cancer activities, anti-tumor activities, immune-enhancing activities, anti-thrombosis activities, blood pressure lowering activities and anti-cholesterol activities) and accumulate technical skills. For this purpose, Peniel World built the system for industry-university cooperation with food microbiology laboratory in marine biotechnology department of Gangneung National University and we are preparing additional research and technology investment plans.

Vision2

Peniel World cherishes data and information. Peniel World will collect and analyze all the information related to business (especially wasabi).
Peniel World will categorize, process and store all
the information in a systematic way and share with other people who need it.
Vision3

Peniel World operates global business. Peniel World extends its activities beyond domestic market.
In the early stage of business, Peniel World limited itself to domestic market due to the limitations in human and material resources, but now it is expanding its business to global markets.

Vision4

Peniel World considers community as the base of its business. Peniel World has a plan to share profits with domestic wasabi farmers.
In particular, Peniel World will work hard for the profits of farmers growing wasabia Koreana nakai which is difficult to grow but has significant commercial value.
Peniel World has been established in the community.
The growth of Peniel World can be considered as the development of community and at the same time profits from the growth of Peniel World should be shared with community.

Vision5

Peniel World believes the power of truth and honesty. Peniel World will manage its accounting records in a transparent way and open all the information to everyone involved.
Peniel World will do its best to improve its accounting transparency and will be honest with consumers and all the people involved.
Peniel World believes that all goes well with those who are honest.

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WASABIA HISTORY

2018
Displayed household items in 2018 Pyeongchang Olympic Kangwon Products Exhibition Hall
Collaboration and agreement on technology commercialization with Industry Academy Cooperation Group, Kangneung-Wonju National University -Technology transfer of Sauce for pork.
Pork sauce containing Wasabi and its manufacturing method – Patent Registration No. 10-1652639.
Selected as a designated company of co-branded best products in Taebaek city
Selected as the first export supporting business of domestic companies
Participated in the 2018 MD Product Fair(the Small businesses of the converged agriculture with manufacturing and commerce in Kangwon province.)
Hosted the export counseling for overseas buyers by inviting leading buyers from Kangwon Province in 2018
Participated in training on export enhancement to advance into Chinese market and Export consultation
2018 Korea Brand-name Specialities Festival(displayed in a booth in Taebaek City Hall)
Multi-8-A Dream, Promote marketing of an excellent firm in mining region in 2018
⦗The small businesses distribution center⦘Selected as a supporting business in strengthening of marketing capabilities in 2018
Selected as a customized enterprise supporting business of a⦗Kangneung-Wonju National University LINK+ business group⦘
Main business in Kangwon province area in 2018 - Selected as a prototype production supporting program for the wellness food industry
⦗LINC+⦘Selected as a participating company in Industry-Academic joint

2017
2016 Female Venture Company Outstanding Product / Innovation Casebook (Excellent Product Selection)
Sponsored Far East Broadcasting “Garden of love”
C Production sponsored by the
Obtained U.S FDA approval: WASABIA SHAMAR Plus Toothpaste
Obtained U.S FDA approval: WASABIA Antibacterial Ball
sell Alpensia Resort duty free shop
Sale of Alpensia resort products
Taebaeksi Wellness Anti-aging business private council chairperson
Participation in the purchase meeting of women company public corporation in Gangwon area

2016
Test report of Wasabia antimicrobial ball issued/ drinking water quality testing procedure standards
Patent application for antimicrobial container manufacture – application serial no 10-2016-0007763
Selected as a company to be supported by 2016 (Korea-China FTA) Small and Medium Enterprise international certification (certificate of product-specific approved exporter +ISO) supporting business
Selected as a company that will receive support from 2016 Small and Medium Enterprise Product Environmental impact improvement business
Selected as enterprise to reinforce export capacity in 2016
40-2016-0035037 – trademark application filed for class 3 antimicrobial and scented dehumidifier
40-2016-0035040 – trademark application filed for class 30 antimicrobial and scented almond paste
410-2016-0021920 antimicrobial and scented service mark registered for class 43 restaurant
30-2016-0022736 antimicrobial and scented design application filed
Confirmed as 2016 MAIN-BIZ
Renewed 2016 venture company certification
Obtained ISO 14001 certification for Environmental management system (2016)
Obtained ISO9001 certification for quality management system (2016)
Signed MOU with BBS
Renewed MAIN-BIZ certification
Selected as a domestic demand-oriented company supported to be export company (2016)
Wasabia launched in Coupang
Selected as support enterprise of overseas certification support business (2016)
2016 ASEAN DAY (automatic booth at export consultation meeting)
Obtained ISO22000 certification for food safety management system
Sponsored C-channel broadcasting

Patent application for the method for manufacturing antibacterial container has been filed under PCT
Acquired ISO22000 certification of a food safety management for the development and sales of wasabi tea
Wasabia Tea passed FDA Food Specialist Test
Displayed in automated booth at 2016 ASEAN DAY
Selected as 2016 small enterprise export consulting
Made an agreement on investment for Peniel World with Taebaek-si, Gangwon-do
Selected as 2016 Global 100 Products Exhibition
Ministry of Environment – Agreement on safety management of products of risk concerns
Signed an industry-academic collaboration contract with Dongguk University
Signed a 2018 Pyeongchang Olympic business agreement with Dongsamo
Patent No. 10-1642038 Method for manufacturing antibacterial container
Acquired Certification of 2016 ISO22000 Food Safety Management System
Patent No. 10-1652638 – beverage containing wasabi and its manufacturing method
Registered antimicrobial fragrance design – No. 30-0874609
Registered antimicrobial fragrance trademark – No. 40-1220550
Registered antimicrobial fragrance service mark – No. 41-0382052
Registered antimicrobial fragrance trademark – No. 40-1224176
Signed a MOU with Taebaek-si, Gangwon-do in 2016 – No.1 company of anti-aging industry
Ministry of Agriculture, Food and Rural Affairs and Small and Medium Business Administration – certification of agriculture-industry-commerce convergence company
Received a grand prize at 2016 Korea First, World Best Awards – received prizes in natural household item category for two consecutive years
Won a grand prize at 2016 10th Best Patent in Korea – in household item category

2015
Selected as business supported for technology commercialization by Small & Medium Business Corporation (2015)
Filed application for Wasabia trademark: -household item and cosmetics no 40-2015-0003860
Filed application for Wasabia trademark: confectionery, dumpling, sauce, snacks -no 40-2015-0003861
Filed application for Wasabia trademark : restaurant, franchise business -no 40-2015-0002539
Wasabia mark design registration: no 30-2015-0002635
Filed application for Japan design: JP2015-014846-GD150001 JP
Obtained U.S FDA approval: Wasabia SHAMAR Laundry Detergent
Obtained U.S FDA approval: Wasabia antibacterial airtight container
U.S. NDC granted: Wasabia SHAMAR Secret perfume
Joint business with Money Today
Wasabia self-regulatory safety test reports were issued for 10 types of air freshener, deodorant and fabric conditioner
Selected as overseas private network by Small and Medium Business Administration (2015)
Participated in Goyang 100 global product exhibition (2015)
Selected as a promising small and medium business in Gyeonggi-do (2015)
Launched Wasabia antibacterial allyl beauty soap in USA online shopping mall
Registered Peniel World plant
Participated in Goyang 100 global product exhibition (2015)
Selected as export frontier (2015)
Selected as a promising small and medium business in Gyeonggi-do (2015)
Selected as a promising small and medium export company in Gyeonggi-do (2015)
Held a Peniel World business presentation

Aired on Arirang TV Company Close Up
Designated as company meeting the safety standards for product of risk concerns in 2015 Eco-Expo Korea Won grand prize for natural household item in 2015 Korea Excellence Award
Selected as 2015 Korea’s innovative leading company – Newsmaker
Selected as a success case of company with FDA international certificates (2015)
Sponsored CBS “Renew a right spirit within me”
Sponsored Far East Broadcasting “Garden of love”
Sponsored World Human Bridge

2014
Wasabi extract – patent for allyl isothiocynate
R&D division certification no 2014150083
Renewed contract with Ilsan Myeongji Hospital
Obtained ISO 9001 certification for quality management system and ISO 14001 certification for environmental management system
Obtained U.S FDA approval – Wasabia Oriental Medicine Natural Shampoo
Obtained U.S FDA approval - Wasabia Dishwashing Detergent”
Venture company – no 2014101400
Registered Wasabia trademark - no 40 - 1034741
Registered Wasabi trademark – no 40 - 1034742
Filed patent application: application no
10-2014-0135041
Participated in Goyang 100 global product exhibition (2014)
Participated in Women enterprise high quality product sales event
Participated in 2014 Korea Export promotion fair

2013
Korea Polymer Testing & Research Institute test report
Cosmetics manufacturing and sales business – no. 2254
MAIN-BIZ – no. 130601-0091
Women enterprise certification no. 011802013-0492
Obtained U.S FDA approval - Wasabia Oriental Medicine Natural Treatment
Obtained U.S FDA approval - Wasabia Antibacterial Gel
Gangneung-Wonju National University – agreed on business alliance for technology commercialization

2012
Signed a contract with Hanil Greentec
Obtained U.S FDA approval - Wasabia Allyl Beauty Soap
Obtained U.S FDA approval - Wasabia Body Lotion

2011
Signed a contract with Ilsan Myeongji Hospital
Obtained ISO 9001 certification for quality management system and ISO 14001 certification for environmental management system
Signed a contract with Yangpyeong-gun Office
Signed a contract with St. Vincent House of Prayer

2010
Signed a contract with Ilsan Myeongji Hospital
Registered “Wasabia” allyl trade mark – no. 40-0642201

2009
Obtained a contract with Gangwon-do Office
Obtained U.S FDA approval- Wasabia

2008
Wasabia KTR test report (safety certification)
Signed a contract with Community Chest of Korea (fruit of love)

2007
Established Peniel World
Wasabi extract- patent for allyl isothiocynate – no. 10-0676892
Participated in Coex exhibision
Obtained a supply contract with tour&culture shop

2005
Participated in 2005 International Premium & Household Goods Show

2004
Concluded a joint business agreement with World Training
Signed a joint business agreement with Escon system
Filed application for Wasabia allyl trademark
Obtained K Mark (KTL-CB-04028): Korea Testing Laboratory

2003
Selected as a technological innovative R&D business by Small and Medium Business Administration
Participated in Seoul International Household Goods Fair

2002
Filed patent application for toothpaste containing wasabi’s natural antibacterial ingredient
Established Biometa
Signed a contract for industry-university collaboration with Gangneung Wonju National University
Filed patent application for extracting antibacterial components from wasabi

2001
Registered manufacturer bar code to Korea Distribution Information Center
Signed up for KRW 150 million worth commercial general liability insurance of Samsung Fire & Marine Insurance
Request Korea Testing and Research Institute for Chemical Industry for testing antibacterial activity of Wasaks
Obtained a contract for industry-university collaboration with Gangneung Wonju National University
Obtained antibacterial certification and safety mark from Korea Testing and Research Institute
Filed patent application for antibacterial soap containing wasabi extract and manufacturing method
Submitted products to 2001 Seoul Venture Expo

2000
Manufactured and export Wasaks series to Japan
Developed Wasaks Steg-R, antibacterial deodorant system
Changed company name to KAPC
Filed Wasaks trademark application

1999
Registered Japan invention patent no. 2719079

1998
Signed exclusive distribution agreement for [Kito water purifier] with APIO
Signed exclusive distribution agreement for [Wasaks] with Japan Wasaks

1997
Established Morioki Korea
Signed exclusive distribution agreement for [watermac] with Morioki

WASABIA ORGANIZATION

1 R&D Division
- Research on major product materials

- Eco-friendly natural preservative

- Healthy food

- Functional cosmetics
2
Dept. of Cosmetics & quasi-drug business Product development
- New materials and convergence technology

- Toothpaste

- Laundry detergent
Manufacturing plant
- 100% natural product

- Multi-functional product
Design development
- Container/ packing

- Eco design
3
Dept. of Food Business Product development
- Eco-friendly diet

- Natural HMR

- Wasabi rib
Processing plant
- Processed food

- Fermented product
Quality control
- HACCP 12 steps and 7 principles

- Children food quality
certification mark
4
Management Support Team Strategic Planning Team
- Business planning/management

- Marketing/ promotion
Accounting team
- General affairs/ accounting

- Financial management

WASABIA CI & BI

Peniel World

Combined image of sky, sun and wasabi embodies the company image of Peniel World and involves its pursuit of eco-friendly product.
Round-shape symbol line represents Christian corporate philosophy of ‘everything is in god.’

Wasabia

A logo featuring image of wasabi represents the brand identity of Peniel World’s main line with serif symbol and typo and emphasizes simplicity, moderation and sophistication.

Horizontal type

Vertical type

Antibacterial and fragrant

Shamar

Wasami

WASABIA LOCATION

- Address: 99, Yongjeong-gil, Taebaek-si, Gangwon-do (324-1, Tong-dong)

- Tel: +82-33-553-6878

- Fax: +82-31-903-6879

Vision1

Vision2

Vision3

Vision4

Vision5